Ms. Carroll launched her own fashion line during the fall of 1997, making her the first Afro American woman to have her own signature clothing line. Targeting the market of Black American female professionals, the fashion line includes assortment of dresses and suits, for the office as well as the evening. Here follows parts of an article published in "Black Elegance", November 1996.

"This is something I've envisioned since I was a young girl, when there were no prominent fashion role models for Black women to emulate," says Carroll. "The goal of the brand is to help women realize just how easy style can be. Hopefully my own life and fashion sensibilities can be a helpful tool women can use to achieve their own personal and unique fashion identity." (...) To date, the Diahann Carroll brand currently has twelve licensees with plans to produce sportswear, footwear, home fashions, wigs, fragrances and other products by 1998. (...) In creating the new fashion line, Carroll strives to merge fashion sense with personal and professional fulfillment, and feature sophisticated clothes that fit easily into the many roles played by contemporary women. (...) The Diahann Carroll line is available in department stores nationwide.

Diahann Carroll also lent her name to a 2003 series of Butterick sewing patterns like she did for McCall's in 1985. And Take a look at this advert, in which Diahann is presenting her line of wigs!